Artist Development & Management

Developing artists through structure, creative direction, and strategic rollouts. From brand identity to execution, RAGS MGMT builds long-term systems for sustainable success.‍

Bahari — Management
Leading content strategy, visual branding, and rollout systems for Bahari’s independent campaigns. Managing Bahari to rebuild creative direction and rollout structure post-major label. Focused on storytelling, visual identity, and audience engagement.‍

Hansum Rell — Brand Development
Directed rollout, content, and performance strategy for Hansum Rell’s NYC-based campaigns. Collaborating with Hansum Rell on content strategy, live performance planning, and digital rollouts. Overseeing music video concepts, social media storytelling, and community activation within New York’s culture scene.

Major Myjah — Roc Nation Strategy & Rollout
Collaborated on branding, creative direction, and release execution within Roc Nation’s structure.
Result: Strengthened his identity and positioned him for sustainable career growth.

Jake James — Label Launch & Artist Development
Founded a record label and signed Jake James as the  artist.

-Executive-produced music videos, projects, and marketing campaign

-Managed producers, sessions, and rollout systems

-Directed travel, lifestyle, and brand positioning‍

Result: A full-scale artist ecosystem that became the blueprint for artist.